Wellbeing & Prevention by CarePlus

Developing a wellbeing proposition that is geared towards helping employees proactively increase their physical and mental health continues to be a great challenge for many organizations. Where it was once enough to provide fruit baskets in offices to promote healthier eating, the demand for holistic and far-reaching wellbeing offerings has increased in recent years, especially since the pandemic. Employees often view such benefits as a company's support in their pursuit of work-life balance and professional growth, and for prospective employees these benefits packages are telling of the company culture. A cohesive wellbeing program must encompass traditional aspects such as educational materials or vaccination campaigns but is also increasingly expected to include further aspects such as financial wellbeing.

CarePlus is the largest Brazilian premium healthcare company with a wellness intervention spectrum that covers mental health support, autism spectrum support, an award-winning program for expecting mothers, cardiovascular monitoring, and nutritional consulting, as well as vaccination and immunization programs. Through the website and app, the insurer provides valuable information on health and wellbeing topics, ranging from dental health to prenatal knowledge for expecting mothers, and facial screening software to monitor health and stress levels. The app is also integrated with the insurer’s virtual health platform for quick and seamless connectivity for live medical professionals. CarePlus also drives the prevention of cardiovascular diseases and has developed a complete care program for plan members. Employers can make use of the available in-company nutritionists, psychologists, company doctors or mommy care for expectant mothers. CarePlus encourages the focus on nutrition to promote a healthy lifestyle, by offering exclusive discounts on healthy eating and for sports advisory partners, as well as a 3-month Distance Nutritionist Program that provides general information about food and nutrition. Furthermore, the iCare communication channel disseminates videos made by renowned nutritionists, psychologists and health professionals on different current and interesting topics.

Caio Abdalla, Commercial Director at CarePlus, states: “With more than 30 years of experience in the market and the only operator in Brazil that is part of a global healthcare group (BUPA), CarePlus continuously invests in technology and innovation. The customer is the center of everything we do, and this is reflected in our service through exclusive programs, wide and accredited network and digital facilities."

To find out more, please contact Federico Lentini, VP, Regional Manager Americas at Allianz Global Benefits at federico.lentini@allianzlife.com.